Senior living industry providers are just as vulnerable as any other company from the fallout of negative online reviews. While a senior living community provider may get mostly positive reviews on Facebook and other social media platforms, more and more people are turning to review websites like Yelp and search engine reviews such as Google to get faster and comprehensive reviews about a specific community.
Because 88% of people trust online reviews as much as they trust their best friends’ recommendations, it is important to pay attention to your presence online. Customers who have a bad experience are two to three times more likely to write an angry review than customers who had a great experience are to post a positive review. In fact, your community’s online presence may not accurately reflect the care you provide.
ServiceTrac’s Five-Star and Online Reputation Improvement Programs
That’s where ServiceTrac comes in as solution experts that can encourage more positive reviews about your company and bolster your online reputation in the senior living industry. We can do it through our Five-Star Rating program and Online Reputation Improvement program.
ServiceTrac’s Five-Star Rating program turns your company’s website into a dynamic recommendation machine by using the comments and scores from the survey we performed for you. The recommendations that appear in Google search engine results will provide interested searchers and potential clients a more accurate, positive impression of your organization’s senior living communities compared to other online review websites such as Google+, Yelp, Caring.com and other sites.
Our Online Reputation Improvement program encourages many of your senior living community residents and their families to visit online review sites and post reviews about your community. We will provide the residents and their families with proper instructions and motivation to take the time to post positive reviews in these sites. The positive reviews will improve your community’s overall online reviews score and provide a more balance view of your organization online.
As part of motivating the residents and their families to post positive reviews in the review sites, we will also tell them that positive reviews about our company will benefit them as well because it will boost the morale and satisfaction of the community’s employees. We believe that senior living community employees who are satisfied with their work translates to efficient, caring service being provided to the residents.
To know more about our Five-Star Rating program and Online Reputation Improvement program, contact us by following our Contact Page.