This story is everyones personal favorite. It is Will's famous Boom Boom Boom story! Will believes that in order to sell successfully we need to stop selling the house and start selling the experience. People aren't asking you to sell them a house, they are asking you to sell them a home. Some where to live life and create memories with their friends and families. If you can help someone visualize themselves in your property with their families living life and being happy you are on your way to making the sale